Erin McCulloch
UWCU Digital Style
Designed and built templates for various media types such as HTML emails, display ads (HTML5 & Static), Web Branch ads, and static social media posts to be used for marketing campaigns and other projects.
Created template files for all sizes, situations, and design variables, keeping file structure and naming clean and straightforward so designers can easily pick up and use them. Tested HTML emails and HTML5 display ads to ensure code is correct and functions properly in browser and across platforms. Maintained all templates, updating them to reflect any changes in technical specs and requirements from vendors, platforms, or devices. Refreshed designs periodically to stay fresh and relevant.
Also designed icons for use across public website, Web Branch, and the app, as well as in digital and print marketing pieces, to represent different features and concepts.
Created using Adobe Illustrator, Photoshop, a Code Editor, Google Web Designer, Salesforce, and Litmus.
HTML Emails
Emails designed first in Photoshop and then coded into HTML. After coding, transferred email code into Salesforce Marketing Cloud and sent test emails as well as tested them using Litmus.
Examples of two of the marketing templates as well as two of the onboarding series emails.
Digital Ads
Examples of display ads and Web Branch created using templates. Display ads are both static and animated HTML5.
Examples of HTML5 display ads: 300x600 ad, 300x250 ad, & 320x50 ad.
Social Media
Examples of social posts created using some of the social template options.
Icons
Examples of some of the icons created for use across the web and in various marketing materials.
