Erin McCulloch
UWCU Site Design & Components
Functioned as lead graphic designer on major website projects and collaborated on them with the greater Marketing team, the Internet Services team, and other stakeholders.
Outside of larger projects, I regularly designed various page layouts and components for the UWCU public website as needed. Partnered with internal teams to understand and address needs as well as collaborate on solutions and then worked with Internet Services team to build.
Created using Adobe Photoshop and Illustrator, and a CMS.
Site Design
2017 Responsive Site
This project was a completely new site build, replacing an outdated desktop-only website with a new site that has an updated, modern design and works responsively across all device sizes. Worked with Marketing team and Internet Services team members on design and implementation.
2019 Rebrand
Implementation of new branding on UWCU.org, the UWCU app, and Web Branch. The project also included making improvements to some layouts and components alongside the rebrand, especially in the app and Web Branch. Worked as part of Internet Services team for the duration of the project to directly collaborate with the team and participate in sprints.
Site Components & Continuous Improvements
Home Page Improvements
Proposed a new design for home page hero with better readability and collaborated with UX team to refine and implement best solution. Also lead designer on all other home page components.
Mega Menu
Collaborated on UX and SEO solutions for mega menu structure and created final design.
Charts
Created new style for all charts across the site, emphasizing mobile usability. Worked closely with Internet Services as it was built to ensure design works well in situation and made adjustments as needed during testing.
Article Pages
Created designs for an article hub page that can be filtered by topic and individual article pages.
