Erin McCulloch
UWCU Motion Graphics
Designed, storyboarded, and animated various motion graphic videos for UWCU's public site, in-branch digital screens, and social channels.
Digital screen videos are silent retail signage and created with simpler animations for display in-branch. Managed the digital screen CMS, including scheduling timeframes for videos to run and creating and maintaining playlists per branch to ensure content played at correct locations.
When possible, videos created for one channel were adjusted and resized to use in additional channels.
Created using Adobe After Effects, Illustrator, Premiere Pro, and Audition.
Mortgage Explainer Video
A video explaining how UWCU's mortgage application process works. Video shown on public website and an additional version was created and shared on Facebook and Instagram.
Zelle In‐Branch Digital Screen
A silent motion graphic video explaining what Zelle is and how it works. Video shown on in‐branch screens and an additional version was created and shared on Facebook and Instagram.
ITM (Interactive Teller Machine) Introduction In‐Branch Digital Screen
A silent motion graphic video to introduce the new ITM to members. Video shown on in‐branch screens and an additional version was created to play on the actual ITM.
Bucky Card In‐Branch Digital Screen
A silent motion graphic video introducing the new debit card design featuring Bucky. Additional versions were created for other campus debit card designs to promote adaptation of the cards by students of each school. This and other versions were shown on in‐branch screens on each campus and additional versions were created to share on social media as well.
Social Media Video
Looping video posts for Facebook and Instagram.